
Pleasing Market
RWA · Pleasing
Pleasing Market (Pleasing Golden) tokenizes LBMA-certified physical gold as PGOLD and issues USDpm, a synthetic dollar tied to the gold ecosystem. Cross-chain transfers use Chainlink CCIP; pricing uses Chainlink Data Streams.
RWA precious-metals platform issuing PGOLD and USDpm with cross-chain distribution via Chainlink CCIP.
TVL / supply
$80.1M
0.0% 24h
Latest data · 15 min delay
Research
Components, facts, FAQ, timeline, and tokenomics in one place
Main components (3)
PGOLD
Each token represents 1 troy oz of LBMA-certified gold with unlimited physical redemption (HK, expanding APAC/Dubai). Cross-chain via Chainlink CCIP.
USDpm
Synthetic USD stablecoin connecting on-chain liquidity to the physical-gold ecosystem. CCIP-enabled across Arbitrum, Ethereum, and Pharos.
DeFi liquidity leasing
Platform markets DeFi liquidity leasing and Tokenization-as-a-Service.
Differentiator
Tokenized allocated gold with unlimited physical redemption, plus an oracle/security-first cross-chain model (Chainlink CCIP + Data Streams) rather than a single-chain gold token.
Organizational structure
Units & roles
- Issuer / operator
Pleasing International Limited
Described as a licensed Hong Kong precious-metals enterprise (founded 2023), issuer of the Pleasing Golden RWA platform. Legal registration and license details need primary-source verification.
Similarity to traditional finance products
How Pleasing Market maps onto established TradFi structures, and where it diverges.
| TradFi product | Similarity to Pleasing Market | Key differences |
|---|---|---|
| Allocated gold certificate / physically-backed gold ETF | PGOLD maps to digitized allocated-gold with physical redemption rights. | Onchain composability and CCIP cross-chain transfers vs traditional custodian certificates. |
| Digital cash / settlement token | USDpm approximates a settlement token for the gold ecosystem. | Peg and reserve mechanics unverified; not bank-issued e-money. |
Data sources
- Pleasing International launch press release (GlobeNewswire, 2025-10-29)
- Crypto Briefing: Pleasing Market migrates $90M TVL from LayerZero to Chainlink CCIP (2026-06-03)
- CoinInsider: Pleasing Market moves $90M metals to Chainlink
- Pleasing Market GitBook documentation
- Pleasing Market official website
- Pleasing Gold (PGOLD) on Coinbase price/data
- Dune analytics dashboard for PGOLD