Pleasing Market
RWA · Pleasing
NetworkRWAStablecoinTokenized CommoditiesReal-World-Custody2 coinsUnverified
Pleasing Market (Pleasing Golden) tokenizes LBMA-certified physical gold as PGOLD and issues USDpm, a synthetic dollar tied to the gold ecosystem. Cross-chain transfers use Chainlink CCIP; pricing uses Chainlink Data Streams.
RWA precious-metals platform issuing PGOLD and USDpm with cross-chain distribution via Chainlink CCIP.
TVL / supply
$81.0M
0.0% 24h
Latest data · 15 min delay
Competitors
Ranked top→bottom — who competes with Pleasing Market and how they differ.
| # | Competitor | Positioning | Similarities | Differentiator |
|---|---|---|---|---|
| 1 | Ondo Finance | Closest on-platform RWA peer by structure: like Pleasing Market, Ondo pairs a tokenized real-world asset with a companion dollar-denominated instrument, and is a multi-chain RWA issuer. | Multi-token RWA model (asset token + dollar instrument); multi-chain deployment; institutional custody of the underlying; on-chain redemption. | Ondo tokenizes US Treasuries / money-market exposure (USDY, OUSG) for yield, whereas Pleasing Market tokenizes LBMA-certified physical gold (PGOLD) with a synthetic dollar (USDpm/PUSD) backed by USDT plus tokenized metal. Ondo is far larger and US/institutional-focused; Pleasing Market is a Hong Kong precious-metals enterprise. |
| 2 | Dinari | On-platform RWA issuer tokenizing real-world assets with 1:1 physical/underlying backing and on-chain redemption, structurally similar to PGOLD's fully-backed model. | Fully-backed tokenized RWA with verifiable off-chain collateral; retail-accessible fractional exposure; multi-chain. | Dinari focuses on tokenized equities/securities (dShares); Pleasing Market focuses on tokenized physical gold and precious metals, redeemable for allocated bars. |
| 3 | Securitize | On-platform RWA tokenization infrastructure/issuer; a generic institutional-grade peer in the tokenized-asset space. | Institutional RWA tokenization with compliant issuance and multi-chain distribution. | Securitize is a regulated broker-dealer / tokenization platform for funds and securities (e.g., BUIDL), not a commodity/gold-backed token issuer; it is a platform whereas Pleasing Market is a vertically integrated precious-metals operator. |
| 4 | DualMint | On-platform RWA peer; nearest generic comparable for a fully-backed tokenized-asset issuer. | Tokenization of real-world assets with backing and on-chain distribution. | Not gold/precious-metals specific; Pleasing Market's differentiator is LBMA-certified physical gold with Hong Kong redemption and a hybrid-reserve synthetic dollar. |
| 5 | Maple Finance | Onchain institutional / private credit. | Both operate in RWA. | Institutional / private-credit model: borrower quality, repayment history, collateral ratios, defaults, pool managers and loan terms matter most. |
| 6 | Franklin Templeton | The only '40 Act mutual fund tokenized on-chain. | Both in RWA (Real-World-Custody). | SEC-registered '40 Act mutual fund on-chain, retail-accessible at $20 via Benji; Franklin Templeton is its own transfer agent. |
| 7 | USD.AI | It lets crypto/stablecoin capital fund real-world AI compute infrastructure, especially GPUs, and turns that into a stablecoin/yield product. | Both operate in RWA. | It is not just "a stablecoin company." It is more like a RWA/private credit protocol where the RWA is AI compute infrastructure. |
| 8 | RealT | Fractional US real estate with daily rental yield. | Both in RWA (Real-World-Custody). | Per-property Delaware-LLC RealTokens stream daily rental yield to the holder's wallet; hundreds of individual property tokens. |
| 9 | Lofty.ai | Fractional US real estate on Algorand. | Both in RWA (Real-World-Custody). | Algorand-based fractional real estate with $50 minimums and per-property ASA governance; daily USDC rental yield. |
| 10 | Anzen Finance | Private-credit-backed yield dollar. | Both operate in RWA. | Private credit RWA backing (not just T-bills) targeting 8-12% APY by exposing holders to institutional credit risk. |
| 11 | Estate Protocol | Fractional commercial real estate on-chain. | Both in RWA (Real-World-Custody). | Fractional commercial real estate on-chain. |
| 12 | Atmosphera | Event and weather-linked structured finance. | Both operate in RWA. | Event and weather-linked structured finance. |
| 13 | Mountain Protocol | Regulated yield-bearing T-bill dollar (wound down). | Both operate in RWA. | One of the first yield-bearing stablecoins with formal regulatory oversight and daily-rebase T-bill yield. |
| 14 | Stably | Stablecoin-as-a-service issuer and fiat on/off-ramp provider. | Both in RWA (Real-World-Custody). | Combines consumer/enterprise fiat ramps with multi-chain stablecoin issuance infrastructure, including partner-issued models like VeUSD. |